The Brief
Tahoe Life had announced a new saving insurance product for children between 4 and 15 years olds and encouraged their parents to start saving.
I was responsible to create an integrated campaign to raise its awareness and its core value.
The Idea
Parents are undoubtedly the first person who would ask you to dream big. When they realise your interest of something, they would quickly take you to explore with full support.
This campaign idea is based on the realistic moments how parents nurture their children at the very beginning.
Key Visual
OOH Adaptations
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Fields of Work Art Direction, Scripting, Graphic Design, Typography
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Video Production Gear Industry