The Brief
The global beverage brand Coca-Cola is looking for a Chinese New Year shopper campaign targeting on Hong Kong market to raise awareness to family-oriented target audience by developing different premiums to attract audience which also relates to the campaign core idea, ‘Connecting With Family And Friends through Coca-Cola’.
The Idea
Chinese New Year is the best festival to gather with friends and family over dinner and entertaining celebration such as watching CNY movies, playing poker card games or board games.
After considerations and discussions with clients, we had decided to design an original board game to bring joy to the table. Family and friends can gather at the table playing the game and having bottles of Coke at the same time with fully of enjoyment.
Concept Art
How To Play
By Ogilvy Hong Kong