Background
Fuji Xerox is a Japanese business development and production company. They are specialised in document management such as digital documentations and corporate printing technology. They were looking for a branding campaign targeting on Hong Kong local business market and seeking for a new way of approaching new business collaborations.
Insight
When people come to describe the working culture of Hong Kong, people would instantly come up with the words like stressful, face-paced, anxious to express their stereotype of Hong Kong working culture. This is undoubtedly a situation where all Hong Kong workers would love to make a change or at least have a break from it.
Idea
With Fuji Xerox’s extraordinary business technology, the time consuming paperwork can be done without breaking a sweat. Instead, all time you saved from it can be your break time from work, the ‘workcation’ you earned and surely well-deserved.
Concept Art
Social Post Demonstration
